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Born in Roma Donna Eau de Parfum

Jasmine sambac, cashmeran and vanilla meet in this fragrance, balancing sensuality and vibrance, all in one scent

Born in Roma Donna Eau de Parfum

Born in Roma Donna Eau de Parfum

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Inspired by Rome, a place where past and present coexist, Born in Roma fragrances tell a story of self-expression: a celebration of people living life freely, while embracing their heritage.

Born in Roma is a modern Haute Couture floriental. A couture elegance made Sambac Jasmine to bring a luxurious femininity when blended with Vanilla Bourbon, the most expensive extract in the world. This mix is twisted with a radiant trio of modern woody notes, with cashmeran accords, for an edgy touch inspired by Rome’s street culture today.

Born in Roma fragrance collection: Many ways to be you. Celebrate your uniqueness with 3 duos to reveal the different aspects of your personality.

SCENT FAMILY: Floriental

INTENSITY: Eau de Parfum

KEY NOTES:
  • Sambac jasmine
  • Cashmeran
  • Vanilla

Valentino creates COLOR COOL COUTURE eau de parfum fragrances for women. DONNA BORN IN ROMA is a modern, luxury perfume with a blend of exquisite Jasmine and Vanilla extract, reinvented with an overdose of woody accords.

A COLOR TOP NOTE:
The disinhibited opulence of jasmine sambac
Considered one of the most luxurious ingredients in perfumery, jasmine has been an icon of femininity for centuries.

A COUTURE HEART NOTE:
The woody scent of cashmeran brings a vibrant heart to the fragrance. An unusually spicy note adds a layer to the multi-faceted note, bringing a lively turn to this sensual note.

A COOL BASE NOTE:
Vanilla bourbon, the most expensive quality of vanilla brings a rich leathery smoky aspect. A refined sense of darkness doubled with extreme sensuality, crucial to the intensity of the signature. Its dry down is spicy and carnal, sensual and distinctive bringing an irreverent twist to the fragrance.

BIR for her

Apply on each pulse point - wrist, inner elbow and neck, from a short distance.

The bottle pays tribute to the iconic Valentino Rockstud. This edgy pyramidal design, inspired by Roman architecture, is a house signature of Maison Valentino. Part of Valentino's fashion iconography and a symbol of Roma where it embellishes the city's doors and walls, the Rockstud is a transformative symbol, taking a bag or a shoe from classic to instantly current.

The edgy rock-studded bottle is made even more modern thanks to the contrast of black leather with vivid pink. Because at Valentino, pink is punk, and poetic, romantic but also bold and daring. There are no rules.

Apply on each pulse point - wrist, inner elbow and neck, from a short distance.

947771 06 - INGREDIENTS: ALCOHOL ●PARFUM / FRAGRANCE ●AQUA / WATER / EAU ●BENZYL SALICYLATE ●HYDROXYCITRONELLAL ●BENZYL ALCOHOL ●LIMONENE ● BUTYL METHOXYDIBENZOYLMETHANE ●ETHYLHEXYL SALICYLATE ●LINALOOL ● ALPHA-ISOMETHYL IONONE ●ISOEUGENOL ●METHYL ANTHRANILATE ●CITRONELLOL ● BENZYL BENZOATE ●COUMARIN ●GERANIOL ●BENZYL CINNAMATE ● TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE ●CITRAL ●FARNESOL ●EUGENOL ● CI 14700 / RED 4 ●CI 60730 / EXT. VIOLET 2 ● (F.I.L. B264161/1).

BIR for her
A MODERN, FLORAL PERFUME TWISTED WITH VANILLA BOURBON

A MODERN, FLORAL PERFUME TWISTED WITH VANILLA BOURBON

Brand Video

THE COMMUNICATION CAMPAIGN

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THE STORY BEHIND



A STORY WHERE ROMA IS A CHARACTER

BORN IN ROMA began with a dialogue with Valentino’s native city: Rome. Full of the memories of the past, cultures and aesthetics layer the city’s very walls, while Rome’s streets are a symbol of free thought. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds.

ARISTO PUNKS. (n) masculine/feminine

A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.

“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.

BORN IN ROMA is a fragrance for a generation who embrace diversity, value personalities and like to celebrate them with their crew. A scent that stands for owning the magnificence of the past, while having a free and irreverent attitude towards life. Claiming heritage yet creating their own rules.

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ADUT AND ANWAR

ADUT AND ANWAR



ADUT AKECH, A FRIEND OF THE HOUSE

The collaboration between Adut Akech and Pierpaolo Piccioli, is one of friendship and mutual admiration. The Australian-Sudanese model become a house regular from her first meeting with Maison Valentino’s creative Director, creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma campaign could only be her.

ANWAR HADID, THE IRREVERANT YOUNG MAN

Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA campaign, he portrays the presence of the punk, and the aristo underneath.

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