BORN IN ROMA FOR HER HAIR MIST
Blending Vanilla Bourbon with a trio of jasmine, this floriental fragrance is twisted with an overdose of woods. An ode to self-celebration, an irreverent attitude of today.
BORN IN ROMA.
NO RULES IS MY RULE.
BORN IN ROMA fragrances are designed for people living their life freely, while embracing their heritage. Inspired by Rome, a place where past and present coexist, it tells a story of self-expression.
A COUTURE FLORIENTAL FRAGRANCE,
TWISTED WITH A WOOD OVERDOSE
BORN IN ROMA FOR HER is a modern Haute Couture floriental. The couture elegance is made of three qualities of jasmine which bring a luxurious femininity when blended with vanilla bourbon, the most expensive extract in the world. This mix is twisted with a radiant trio of modern wood, which gives an edgy touch reminiscent of Rome street culture."
Valentino creates unique COLOR COOL COUTURE fragrances
BORN IN ROMA FOR HER was born with the idea of a magnificent floriental fragrance, a blend of exquisite jasmine and vanilla extract, but reinvented and modernized with an overdose of woods.
BORN IN ROMA Hair mist for her has been created to enhance the couture floriental bouquet of the Eau de Parfum. The formula is enriched with Argan oil to bring shine and softness to your hair.This mist acts as the final touch to prolong your fragrance ritual.
BORN IN ROMA hair mist for her is infused with the original Eau de Parfum signature notes:
A COLOR NOTE: a sparkling Italian bergamot awakens the senses in the opening.
A COUTURE NOTE: a trilogy of jasmine brings an exquisite complexity to the heart of the fragrance.
A COOL NOTE: modern woods bring mineral yet warm tonalities to the dry down while Vanilla Bourbon brings dark opulence for a carnal cool allure.
A DESIGN BORN IN ROME
Inspired by Rome, a place where past and present coexist, BORN IN ROMA tells a story of self-expression. Once the seat of power, Roma, its rich history, its art and its glamour, lives in the mind as in the world.
THE VALENTINO ROCKSTUD SIGNATURE
The bottle pays a tribute to the iconic Valentino Rockstud. This small pyramidal shape, inspired by the magnificent Roman architecture, is the signature of Maison Valentino fashion. Part of the House’s iconography and a strong symbol of Roma where it can be found on many doors and walls, the Rockstud is a symbol of strength. Its form can transform a bag from classic to edgy.
PINK IS PUNK
The elegant and classic multifaceted bottle is made modern thanks to the contrast of black leather and a vivid pink color.
At Valentino, pink is not only romantic but also bold and daring. Pink is punk.
ALCOHOL • AQUA / WATER / EAU • DIPROPYLENE GLYCOL • CAPRYLIC/CAPRIC TRIGLYCERIDE • PARFUM / FRAGRANCE • TRIETHYL CITRATE • BUTYL METHOXYDIBENZOYLMETHANE • POLYGLYCERYL-10 LAURATE • ETHYLHEXYL SALICYLATE • BENZYL SALICYLATE • HYDROXYCITRONELLAL • BENZYL ALCOHOL • LIMONENE • LINALOOL • ALPHA-ISOMETHYL IONONE • ARGANIA SPINOSA KERNEL OIL • ISOEUGENOL • METHYL ANTHRANILATE • TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE • CITRONELLOL • BENZYL BENZOATE • COUMARIN • GERANIOL • BENZYL CINNAMATE • CITRAL • CI 14700 / RED 4 • CI 60730 / EXT. VIOLET 2 • CI 19140 / YELLOW 5
A FLORIENTAL FRAGRANCE MODERNISED WITH A WOOD OVERDOSE
A COLOR TOP NOTEA sparkling Italian bergamot awakens the senses in the opening
A COUTURE HEART NOTEA trilogy of Jasmine brings an exquisite complexity to the heart of the fragrance
A COOL BASE NOTEThe oriental note of Vanilla Bourbon is blended with modern woods that bring mineral yet warm tonalities to the dry down
THE COMMUNICATION CAMPAIGN
THE STORY BEHIND
A STORY WHERE ROMA IS A CHARACTER PER SE
BORN IN ROMA creation started with a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, a city where cultures and aesthetics layer on the walls. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds
ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.
BORN IN ROMA is a fragrance for a whole a generation of people who embrace diversity. People who value personalities and like to celebrate them with their crew. Cool kids owning the magnificence of the past, while having a free and irreverent attitude towards life. They claim their heritage, and create their own rules.
ADUT AND ANWAR
ADUT AND ANWAR
ADUT AKECH, A FRIEND OF THE HOUSE
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of fashion designer and muse. The Australian-Sudanese model become a house favorite from her first meeting with Pierpaolo and created unforgettable fashion moments as she opens and closes his shows.The Born in Roma campaign could only be her.
ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters own millions on Instagram between them, Anwar Hadid is making it known there’s another talent in the siblinghood. For the campaign, he shows the presence of the punk, and the aristo underneath.