UOMO BORN IN ROMA
A sophisticated and woody men's fragrance with subtle notes of ginger, violet leaves, smoked velvetier, and sage scent.
UOMO BORN IN ROMA Eau de Toilette is a modern aromatic fragrance and one of Valentino's best men's perfumes. The signature Valentino couture scent comes through with notes of aromatic sage and smoked vetiver, which is shaken up with the unmistakable edge of mineral salt, spicy ginger and wood scent. This luxury perfume is presented in a stunning, all-black bottle with Valentino’s iconic stud, then contrasted with a pop of punk pink color.
SCENT FAMILY: Woody
INTENSITY: Eau de ToiletteKEY NOTES:
- Smoked Vetiver
- Violet Leaves Absolute
- Aromatic Sage
- Mineral Salt
- Radiant Modern Wood
Valentino creates COLOR COOL COUTURE eau de toilette fragrances for men. UOMO BORN IN ROMA was created with the idea of a woody vetiver fragrance, blending notes of aromatic sage and smoked vetiver, but reinvented with an unexpected blend of mineral salt and spicy ginger.
A COLOR TOP NOTE
A vibrant and refreshing burst of Violet leaf opens the fragrance. An unconventional ingredient for a masculine fragrance provides a floral twist of freshness.
A COUTURE HEART NOTE
A blend of aromatic sage and smoked vetiver bring a powerful, earthy and smoky texture to the heart of the fragrance, for a sense of timeless elegance.
A COOL BASE NOTE
A twist of an irresistible salty accord with the finest quality of fresh Indian ginger adds a highly addictive and unexpected modernity.
A DESIGN BORN IN ROME
Inspired by Rome, a place where past and present coexist, UOMO BORN IN ROMA tells a story of self-expression. Once the seat of power, Roma, its rich history, its art and its glamour, lives in the mind as in the world.
THE VALENTINO ROCKSTUD SIGNATURE
The bottle pays visual tribute to the iconic Valentino Rockstud. This edgy pyramidal design, inspired by Roman architecture, is a house signature of Maison Valentino. Both part of Valentino’s fashion iconography and a symbol of Roma where it studs the city’s doors and walls, the Rockstud is a transformative symbol, taking a bag or a shoe from classic to instantly current.
PINK IS PUNK
The elegant multifaceted rock-studded bottle is made even more edgy thanks to the contrast of black leather and the vivid pink Valentino name. At Valentino, pink is not only romantic but also bold and daring. Pink is punk.
Apply fragrance on each pulse point from a short distance.
560428 01 - INGREDIENTS: ALCOHOL ●AQUA / WATER / EAU ●PARFUM / FRAGRANCE●LIMONENE ●BENZYL SALICYLATE ●LINALOOL ●COUMARIN ●CITRONELLOL ●BENZYL ALCOHOL ●GERANIOL ●ALPHA-ISOMETHYL IONONE ●ISOEUGENOL ●CITRAL●BENZYL BENZOATE ●METHYL ANTHRANILATE ●BENZYL CINNAMATE ● (F.I.L. B264162/1)
AN AROMATIC FRAGRANCE TWISTED WITH
MINERAL SALT AND SPICY GINGER
A COLOR TOP NOTEA refreshing burst of Violet leaf absolute opens the fragrance
A COUTURE TOP NOTEA blend of aromatic sage and smoked vetiver bring a powerful, earthy and smoky texture to the heart of the fragrance
A COOL BASE NOTEThe mineral coolness of salt and the spice of ginger creates a highly addictive and unexpected modernity
THE COMMUNICATION CAMPAIGN
THE STORY BEHIND
A STORY WHERE ROMA IS A CHARACTER
BORN IN ROMA began in a dialogue with Valentino’s native city: Rome. A symbol of free thought, the streets of Rome are full of the memories of the past, and the energy of the present. A city where cultures and aesthetics layer the walls, reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds.
ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of Valentino.
BORN IN ROMA is a fragrance for a generation who embrace diversity, value personalities and like to celebrate them with their crew. A scent that stands for the value of owning the magnificence of the past, while having a free and irreverent attitude towards life. Claiming heritage yet creating their own rules.
ADUT AND ANWAR
ADUT AND ANWAR
ADUT AKECH, A FRIEND OF THE HOUSE
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of friendship and mutual admiration. The Australian-Sudanese model became a house regular from her first meeting with Maison Valentino’s creative director, creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma campaign could only be her.
ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA campaign, he portrays the presence of the punk, and the aristo beneath.