Born in Roma Uomo Eau de Toilette
An ode to an irreverent attitude of today, a woody vetiver aromatic fragrance with a violet leaf accord and a sage note.
Inspired by Rome, a place where past and present coexist, Born in Roma fragrances tell a story of a self-expression: a celebration of people living life freely, white embracing their heritage.
Valentino creates Color Cool Couture fragrances. Born in Roma Uomo was born with the ide of woody vetiver fragrance, blending notes of aromatic sage and violet leaf, an unexpected blend of refreshing woody notes.
Born in Roma fragrance collection: Many ways to be you. Celebrate your uniqueness with 3 duos to reveal the different aspects of your personality
SCENT FAMILY: Woody
INTENSITY: Eau de ToiletteKEY NOTES:
- Violet Leaf
Valentino creates COLOR COOL COUTURE eau de toilette fragrances for men. UOMO BORN IN ROMA was created with the idea of a woody vetiver fragrance, blending notes of aromatic sage and smoked vetiver, but reinvented with an unexpected blend of mineral salt and spicy ginger.
A COLOR TOP NOTE
A vibrant and refreshing burst of violet leaf absolute opens the fragrance, an unconventional ingredient for a masculine fragrance that provides a floral twist of freshness.
A COUTURE HEART NOTE
A blend of aromatic sage brings a powerful, earthy scent to the heart of the fragrance, for a sense of timeless elegance.
A COOL BASE NOTE
Smoked vetiver ties the fragrance together with smoky texture.
The bottle pays tribute to the iconic Valentino Rockstud. This edgy pyramidal design, inspired by Roman architecture, is a house signature of Maison Valentino. Part of Valentino's fashion iconography and a symbol of Roma where it embellishes the city's doors and walls, the Rockstud is a transformative symbol, taking a bag or a shoe from classic to instantly current.
The edgy rock-studded bottle is made even more modern thanks to the contrast of black leather with vivid pink. Because at Valentino, pink is punk, and poetic, romantic but also bold and daring. There are no rules.
Apply on each pulse point - wrist, inner elbow and neck, from a short distance.
560428 01 - INGREDIENTS: ALCOHOL ●AQUA / WATER / EAU ●PARFUM / FRAGRANCE●LIMONENE ●BENZYL SALICYLATE ●LINALOOL ●COUMARIN ●CITRONELLOL ●BENZYL ALCOHOL ●GERANIOL ●ALPHA-ISOMETHYL IONONE ●ISOEUGENOL ●CITRAL●BENZYL BENZOATE ●METHYL ANTHRANILATE ●BENZYL CINNAMATE ● (F.I.L. B264162/1)
AN AROMATIC FRAGRANCE TWISTED WITH
MINERAL SALT AND SPICY GINGER
A COLOR TOP NOTEA vibrant and refreshing burst of violet leaf absolute opens the fragrance, an unconventional ingredient for a masculine fragrance that provides a floral twist of freshness.
A COUTURE HEART NOTEA blend of aromatic sage brings a powerful, earthy scent to the heart of the fragrance, for a sense of timeless elegance.
A COOL BASE NOTESmoked vetiver ties the fragrance together with smoky texture.
THE COMMUNICATION CAMPAIGN
THE STORY BEHIND
A STORY WHERE ROMA IS A CHARACTER
BORN IN ROMA began in a dialogue with Valentino’s native city: Rome. A symbol of free thought, the streets of Rome are full of the memories of the past, and the energy of the present. A city where cultures and aesthetics layer the walls, reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds.
ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of Valentino.
BORN IN ROMA is a fragrance for a generation who embrace diversity, value personalities and like to celebrate them with their crew. A scent that stands for the value of owning the magnificence of the past, while having a free and irreverent attitude towards life. Claiming heritage yet creating their own rules.
ADUT AND ANWAR
ADUT AND ANWAR
ADUT AKECH, A FRIEND OF THE HOUSE
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of friendship and mutual admiration. The Australian-Sudanese model became a house regular from her first meeting with Maison Valentino’s creative director, creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma campaign could only be her.
ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA campaign, he portrays the presence of the punk, and the aristo beneath.