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UOMO BORN IN ROMA YELLOW DREAM

EAU DE TOILETTE

A sophisticated and spicy men's fragrance with subtle notes of ginger, cedarwood, and italian mandarin.

Old price New price $ 132.00

UOMO BORN IN ROMA YELLOW DREAM Eau de Toilette is a fruity and oriental fragrance for men that entices the senses with a burst of juicy Italian mandarin and a twist of pineapple. A base of spicy ginger and warm cedarwood balance out the fruity scents in this long-lasting men's cologne.

This captivating perfume is a tribute to haute couture and the unique street culture of Rome—a city full of memories, where cultures and layered aesthetics exhibit a carefree attitude toward life, appealing to men who claim their heritage and create their own rules.

SCENT FAMILY: Oriental

INTENSITY: Eau de Toilette

KEY NOTES:
  • Italian Mandarin Essence
  • Gingerbread Accord
  • Cedarwood Essence
Born In Roma Yellow Dream

Valentino creates COLOR COOL COUTURE men's perfumes and fragrances.

UOMO BORN IN ROMA YELLOW DREAM Eau de Toilette was born with the idea of a spicy, oriental fragrance reinvented with an unexpected addictive gingerbread accord together with an exotic freshness.

A COLOR TOP NOTE
Radiant, sparkling, Italian mandarin gently awakens the senses. Zesty, tangy facets of Mexican lime infuse their positive energy into a bright and color-filled pineapple accord.

A COUTURE HEART NOTE
An aromatic, herbaceous heart of Provence lavandin, with Madagascan geranium contrasts Uomo’s fresh, luminous flight, and introduces the gingerbread accord. Shaped by Cinnamon, cardamom and nutmeg, this unexpected gingerbread accord warms the men's fragrance with a spicy oriental drydown. Enveloping the senses in a reassuring smoky haze of warm spices and creating a refined oriental sense of addiction.

A COOL BASE NOTE
Madagascan vanilla scent completes this gingerbread accord, with its soft, smooth facets. Its leathery character blossoms in the warm sensuality of woody notes. The amber woody accord of Virginia cedar leaves a vibrant, warm trail.

THE VALENTINO ROCKSTUD BORN IN ROME
Inspired by the patterns carved into Italian palazzos, the rockstud has become one of Maison Valentino most iconic codes. This edgy pyramidal shape is part of the House’s iconography, and a strong symbol of Roma.

YELLOW, A BRIDGE BETWEEN PAST AND PRESENT
In Roma, daylight hits the streets. The sun advances across the cityscape. Bathed in yellow light, the eternal city stirs. BORN IN ROMA YELLOW DREAM takes its color inspiration from the legendary sunlight of the eternal city. As a bridge between past and present, this luxury perfume is signed by a modern yellow fluo signature inspired by the street culture of today’s Rome.

Apply the men's fragrance on each pulse point from a short distance.

947872 16 - INGREDIENTS: ALCOHOL ●PARFUM / FRAGRANCE ●AQUA / WATER / EAU ● LIMONENE ●LINALOOL ●DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE ● COUMARIN ●ALPHA-ISOMETHYL IONONE ●CITRONELLOL ●BENZYL ALCOHOL ● CITRAL ●CINNAMAL ●EUGENOL ●GERANIOL ●ISOEUGENOL ● CI 14700 / RED 4 ● (F.I.L. B262726/1).

A SPICY FRAGRANCE TWISTED WITH A GINGERBREAD ACCORD

THE COMMUNICATION CAMPAIGN

THE STORY BEHIND



A STORY WHERE ROMA IS A CHARACTER

UOMO BORN IN ROMA YELLOW DREAM began in a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, where cultures and aesthetics layer on the walls. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds.

ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.

“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.

UOMO BORN IN ROMA YELLOW DREAM is a fragrance for a generation who embrace diversity. People who value personalities and like to celebrate them with their crew. Today’s cool kids owning the magnificence of the past, while having a free and irreverent attitude towards life. They claim their heritage and create their own rules.

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ADUT AND ANWAR

UOMO BORN IN ROMA YELLOW DREAM 0

ADUT AND ANWAR



ADUT AKECH, A FRIEND OF THE HOUSE
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of mutual admiration and friendship. The Australian-Sudanese model became a house regular from her first meeting with Pierpaolo creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma Yellow Dream campaign could only be her.

ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA Yellow Dream, he portrays the presence of the punk, and the aristo underneath.

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