With Born in Roma Yellow Dream, Valentino opens a new chapter for a world that needs to dream. The colour of Rome, bathed in yellow light, to inspire dreams of tomorrow, new beginnings for now.
Signed by the depth and warmth of Rome’s light, Born in Roma Uomo Yellow Dream is a spicy oriental fragrance, built around a tension of comfort and floral notes. It is given an unexpected, generous addiction with a sensual vanilla accord.
Born in Roma fragrance collection: Many ways to be you. Celebrate your uniqueness with 3 duos to reveal the different aspects of your personality.
SCENT FAMILY: Oriental
INTENSITY: Eau de Toilette
KEY NOTES:
Cinnamon
Lavandin
Vanilla
Valentino creates COLOR COOL COUTURE men's perfumes and fragrances.
UOMO BORN IN ROMA YELLOW DREAM Eau de Toilette was born with the idea of a spicy, oriental fragrance reinvented with an unexpected addictive gingerbread accord together with an exotic freshness.
A COLOR TOP NOTE
Spicy with a hint of freshness, the cinnamon in this scent complements the sweet and comforting aroma it holds.
A COUTURE HEART NOTE
Lavandin creates a blooming sense of freshness. The aromatic and floral notes give a refreshing texture to the scent, bringing a level of timeless yet familiar refinement.
A COOL BASE NOTE
Evolving into a warm and woody scent, the vanilla adds a wholesome and rich touch to finalize the bouquet created by this fragrance.
Apply on each pulse point - wrist, inner elbow and neck, from a short distance.
The bottle pays tribute to the iconic Valentino Rockstud. This edgy pyramidal design, inspired by Roman architecture, is a house signature of Maison Valentino. Part of Valentino's fashion iconography and a symbol of Roma where it embellishes the city's doors and walls, the Rockstud is a transformative symbol, taking a bag or a shoe from classic to instantly current.
The edgy rock-studded bottle is made even more modern thanks to the contrast of black leather with vivid pink. Because at Valentino, pink is punk, and poetic, romantic but also bold and daring. There are no rules.
Apply on each pulse point - wrist, inner elbow and neck, from a short distance.
A SPICY FRAGRANCE TWISTED WITH A GINGERBREAD ACCORD
A SPICY FRAGRANCE TWISTED WITH A GINGERBREAD ACCORD
A COLOR TOP NOTE
Spicy with a hint of freshness, the cinnamon in this scent complements the sweet and comforting aroma it holds.
A COUTURE HEART NOTE
Lavandin creates a blooming sense of freshness. The aromatic and floral notes give a refreshing texture to the scent, bringing a level of timeless yet familiar refinement.
A COOL BASE NOTE
Evolving into a warm and woody scent, the vanilla adds a wholesome and rich touch to finalize the bouquet created by this fragrance.
Brand Video
THE COMMUNICATION CAMPAIGN
THE STORY BEHIND
A STORY WHERE ROMA IS A CHARACTER
UOMO BORN IN ROMA YELLOW DREAM began in a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, where cultures and aesthetics layer on the walls. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds.
ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.
UOMO BORN IN ROMA YELLOW DREAM is a fragrance for a generation who embrace diversity. People who value personalities and like to celebrate them with their crew. Today’s cool kids owning the magnificence of the past, while having a free and irreverent attitude towards life. They claim their heritage and create their own rules.
<h2 class="h-text-bold h-show-for-small-only h-text-align-center c-section__title">ADUT AND ANWAR</a>
ADUT AND ANWAR
ADUT AND ANWAR
ADUT AKECH, A FRIEND OF THE HOUSE The collaboration between Adut Akech and Pierpaolo Piccioli, is one of mutual admiration and friendship. The Australian-Sudanese model became a house regular from her first meeting with Pierpaolo creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma Yellow Dream campaign could only be her.ANWAR HADID, THE IRREVERANT YOUNG MAN Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA Yellow Dream, he portrays the presence of the punk, and the aristo underneath.
